My creative roles:
- Publication Layout
- Copywriting
- Illustration
![](http://www.calebprue.com/wp-content/uploads/2021/12/viewbook-mockups-spread-06.jpg)
![](http://www.calebprue.com/wp-content/uploads/2021/12/viewbook-mockups-spread-02-1024x512.jpg)
Small infographic blocks throughout the piece call out competitive differentiators for the college, while bold typography and large evocative images capture the attention of the reader.
![](http://www.calebprue.com/wp-content/uploads/2021/12/viewbook-mockups-spread-03.jpg)
![](http://www.calebprue.com/wp-content/uploads/2021/12/viewbook-mockups-spread-04.jpg)
Quotes and candid photos of students feature prominently on every spread, and the grid underlying the layout of each creates a unified rhythmic structure.
![](http://www.calebprue.com/wp-content/uploads/2021/12/viewbook-mockups-spread-05.jpg)
![](http://www.calebprue.com/wp-content/uploads/2021/12/viewbook-mockups-spread-01.jpg)