logo design for Believe 208: Run for the Brave and Finest charity 5k

In Memory of East Hartford, CT police officer Paul Buchanan, “Believe 208” is an initiative in collaboration with the Connecticut Alliance to Benefit Law Enforcement (CABLE) working to provide resources, training, and information on all aspects of first responder well-being. The Believe 208 mission is to increase awareness of the unique challenges facing first responders and to be a trusted, influential source for first responders, their families, agencies and community stakeholders.

background image of runners in a 5k road race

Proceeds from the annual Believe 208 5K Run for the Brave and Finest help to fund education and training efforts and provide resources to first responders and families in need.

I was connected with officer Buchanan’s widow through a mutual acquaintance, and through a number of variations was able to capture her vision for how best to honor her husband’s legacy.

Color Palette

The Believe 208 logo’s color palette is anchored by stark black and white as a reference to justice, and warmed by the addition of blue.

rgb: 0/0/0
cmyk: 00/00/00/100
hex: #000000

rgb: 256/256/256
cmyk: 0/0/0/0
hex: #ffffff

Believe Blue
rgb: 0/124/186
cmyk: 85/44/4/0
hex: #007CBA

logos designs for Believe 208, charity 5K race

Ready to get started on your branding or design project?